Cookie statement

Action cares about your privacy. It is therefore good to know that we use cookies. We use basic cookies in the Action Webshop to ensure that it works properly, to remember your preferences and for anonymous statistics. We also use marketing cookies for our website to play videos and show advertisements that are relevant to you. Some cookies are placed by third parties whose services are offered on our page. For example, it concerns the possibility to share products on social media.

See below an overview of all the cookies we use and the option to change your cookie preferences. You can also find the full privacy conditions in our privacy statement.

Your consent applies to the following areas: shop.action.com

Basic cookies

Basic cookies are functional cookies that are necessary for the website to work properly. The website cannot be used without these cookies. We also place anonymous statistical cookies to gain insight into the use of the website. We have taken measures to protect your privacy. Basic cookies are always on.

Name	Provider	Target	Expiry period	Type
shop-cc	shop.action.com	Stores the user's webshop cookie status.	1 year	HTTP Cookie
shop-csrf	shop.action.com	Stores the webshop csrf security token.	Session	HTTP Cookie
shop-lvp-#	shop.action.com	Stores the user's last visited products.	30 days	HTTP Cookie
shop-sid	shop.action.com	Stores the webshop user session id.	Session	HTTP Cookie
gtag_sessionid	shop.action.com	Stores the user Session ID for tracking and analytics	Session	HTTP Cookie
__cf_bm	action.com	This cookie is used to distinguish between humans and bots. This is beneficial for the website to create accurate reports on the use of the website.	1 day	HTTP Cookie

Analytical cookies

Analytical cookies help Action to understand the use and experience of the website based on all users. This way Action can make the website even better.

Name	Provider	Target	Expiry period	Type
_ga	Google	Registers a unique ID that is used to generate statistical data about how the visitor uses the website.	2 years	HTTP Cookie
_ga_#	Google	Collects data about the number of times a user has visited the website, as well as data for the first and most recent visit. Used by Google Analytics.	2 years	HTTP Cookie
_gaexp	Google	Collects data about the experiment the user is placed in. Used by Google Analytics and Google Optimize.	90 days	HTTP Cookie
_gat	Google	Used by Google Analytics to slow down request rate	1 day	HTTP Cookie
_gid	Google	Registers a unique ID that is used to generate statistical data about how the visitor uses the website.	1 day	HTTP Cookie
_opt_expid	Google	Collects data about the experiment the user is placed in. Used by Google Analytics and Google Optimize.	10 seconds	HTTP Cookie
MSFeedbackSent	Mopinion	Used by Mopinion to collect user feedback and generate statistics about the visitor.	30 days	HTTP Cookie
MSopened	Mopinion	Used by Mopinion to collect user feedback and generate statistics about the visitor.	30 days	HTTP Cookie
Pastease.#	Mopinion	Used by Mopinion to collect user feedback and generate statistics about the visitor.	30 days	HTTP Cookie
_hjAbsoluteSessionInProgress	Hotjar	Used by Hotjar to keep track of how often a website is visited by different visitors - this is done by assigning the visitor a random ID so that the same visitor is not counted twice .	1 day	HTTP Cookie
_hjFirstSeen	Hotjar	Used by Hotjar to determine if the visitor has visited the website before, or if he or she is a new visitor to the website.	1 day	HTTP Cookie
_hjIncludedInPageviewSample	Hotjar	Used by Hotjar to determine whether to log the user's navigation in a particular placeholder statistic.	1 day	HTTP Cookie
_hjIncludedInSessionSample	Hotjar	Used by Hotjar to record data about the behavior of visitors to the website. This is used for internal analysis and optimization of the website.	1 day	HTTP Cookie
_hjRecordingLastActivity	Hotjar	Used by Hotjar to determine if the visitor has been shown a feedback message.	Session	HTML Local Storage
_hjSession_#	Hotjar	Used by Hotjar to collect statistics about the user's visits to the website, such as the number of visits, the average time spent on the website and which pages were read	1 day	HTTP Cookie
_hjSessionUser_#	Hotjar	Used by Hotjar to collect statistics about the user's visits to the website, such as the number of visits, the average time spent on the website and which pages were read	1 year	HTTP Cookie
_hjTLDTest	Hotjar	Used by Hotjar to detect the SEO ranking for the current website - This service is part of an external statistics and analysis service.	Session	HTTP Cookie
hjViewportId	Hotjar	Used by Hotjar to set a unique ID for the session. This allows the website to obtain data about visitor behavior for statistical purposes.	Session	HTML Local Storage
_hjRecordingEnabled	Hotjar	Used by Hotjar to identify the visitor and optimize the relevance of advertisements by collecting the visitor's behavior across multiple websites – this exchange of visitor data is normally provided by a third-party data center or ad exchange.	Session	HTML Local Storage
conv_r	Convert	This cookie is used as a reference cookie that stores the visitor's profile – the cookie is overwritten when the visitor visits the website again and new information from the visitor is collected and stored.	Session	HTTP Cookie
conv_s	Convert	This cookie contains an ID string created based on the current session. This ID string contains non-personal information about which subpages the user visits – this information is used to optimize the visitor's experience.	1 day	HTTP Cookie
conv_v	Convert	This cookie is used to identify the frequency of visits and determine how long a visitor stays on the website. This cookie is used to determine how many and which subpages the visitor visits on the website – this information can be used by the website to optimize the domain and its subpages.	6 months	HTTP Cookie

Marketing cookies

Marketing cookies help Action to be as relevant as possible to you. By collecting information about your use of the website, Action can better tailor products, newsletters, advertisements, social media and other communications to your interests and preferences.

Name	Provider	Target	Expiry period	Type
shop-awin	AWIN	Used by Action to record and report the website user's conversion to AWIN after viewing or clicking on one of the advertiser's ads for the purpose of measuring the effectiveness of a measure advertising and to present targeted advertisements to the user.	7 days	HTTP Cookie
AW#	AWIN	Used by AWIN to record and report the website user's actions after viewing or clicking on one of the advertiser's ads for the purpose of measuring the effectiveness of an ad and to present targeted advertisements to the user.	1 year	HTTP Cookie
CONSENT	YouTube	Used by YouTube to store the given marketing consent.	6000 days	HTTP Cookie
_fbp	Facebook	Used by Facebook to deliver a range of advertising products, such as real-time bidding from third-party advertisers.	90 days	HTTP Cookie
fr	Facebook	Used by Facebook to deliver a range of advertising products, such as real-time bidding from third-party advertisers.	90 days	HTTP Cookie
IDE	DoubleClick	Used by Google DoubleClick to record and report the website user's actions after viewing or clicking on one of the advertiser's ads for the purpose of measuring the effectiveness of an ad and to present targeted advertisements to the user.	1 year	HTTP Cookie
YSC	YouTube	Registers a unique ID to keep statistics of which YouTube videos the user has seen.	Session	HTTP Cookie
yt#	YouTube	Used by YouTube to store user's video player preferences.	Persistent	HTML Local Storage
conv_rand	Convert	This cookie is used by the website operator in connection with multi-variant testing. This is a tool used to combine or change content on the website. This allows the website to find the best edition/version of the site.	Persistent	HTML Local Storage
AWSALBCORS	Mopinion	Used by Mopinion to collect user feedback and generate statistics about the visitor.	7 days	HTTP Cookie
AWSALB	Mopinion	Used by Mopinion to collect user feedback and generate statistics about the visitor.	7 days	HTTP Cookie